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想做直销这应该要考察哪些方面呢?

  • 发布时间:2018-08-16 09:48:31
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想做直销这应该要考察哪些方面呢?

小伙伴们,我国去年又给二十多家企业颁发了直销牌照,允许它们进入这个行业。未来还会有成百上千家企业跑马圈地,占领这个庞大的市场。


你不小心也许就会成为他们的一员,到底该选哪一家呢?


小编给出的建议是,看产品!一定要看产品,绝对要看产品,其他什么不看也要看产品!


为什么这样说呢?原因有两点


1 、直销企业的产品一般都是日用品,是家家户户都必须用的,比如护肤品牙膏沐浴露洗衣液等,有的是关系到健康安危的瘦身减肥保健食品等。 而直销的精髓是“分享”,你进入这个行业的销售方式是“分享”,分享给谁?首先就是你的亲朋好友。 如果产品不过关,甚至就是欺骗性质的,你有何脸面混迹在亲朋好友中?


2 、从事直销的目的是建立一个持续的市场,不是挣一笔就撤,如果产品不过关,消费者怎么可能持续购买,谁也不傻,上当一次就够了!产品不过关,就不存在持续市场。


无论给的奖金多高,无论吹的模式有多先进,无论把自己包装成民族良心还是国际模范,产品是企业的基石,产品不行,一切都是海市蜃楼。


大家是否认同这一点?


那么,我们怎么判断一家企业的产品如何呢?


我们先确定下面这种合理的极端思维:


1 、暂时不要相信该企业的员工,经销商和有关系的从业者所说的,老王卖瓜,谁不说自己强?


2 、也不要相信他们的竞争对手,他们更是本能的胡扯。


3 、还有那些道听途说的外行人,即使是你的亲兄弟也不要相信,因为他们是外行人,又缺乏客观严谨的自觉性,就会误导你。


4 、不要相信百度,百度上面的骗子多如牛毛,商家都会篡改词条。


5 、对很多网络测评分析文章也要高度戒备,那都是营销手段里的“软文”,太多的记者编辑写手都会为了钱而配合商家。


那么应该该相信谁?


作为一个外行,对企业,对营养,对各种产品都一问三不知,网上都是碎片信息,连基本概念都不懂,怎么分辨呢?


小编的建议是,相信国内国际的权威第三方机构,或者国家政府部门,直接的证明和间接的证明,都可以作为判断的依据。


(以上是小编的个人见解,大家觉得呢?在做直销之前应该要考察哪些方面?如何选择?发表一下吧?)

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